Flexographic printing technology is characterised by the abundance and variety of decorative techniques; it is perfect and economical when manufacturing plenty of labels and packages. In connection with the possibility of using various sheets, i.e. metallised or ultra-clear films, it gives an excellent result which, combined with a catchy message and graphic design, makes it possible to distinguish the product on the shop shelf. Flexography is so popular not only due to the possibility of depositing decorations, refining varnishes but also because it is one of the most economical – technologically and in design – label and package printing techniques.
The digital printing method is the answer to the need for personalisation, depositing changing data on the package. Its fundamental advantage is printing the graphic design directly from the computer file, which in practice means complete elimination of costs related to purchasing printing forms. Digital printing is an excellent solution for low-volume manufacture of self-adhesive labels, shrink sleeves or flexible packages. Combined with the possibility of connecting circulations (printing several designs of the same size in one manufacturing process) and an impeccable colour saturation we receive a high-quality product which is an answer to one of the leading trends in the label and package design – the personalisation. Digital label printing is an excellent solution for generating creative brand and packaging designs.